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Google Analytics Training for Dealers

Are you a dealer that’s just getting started with Google Analytics and wondering how to find Trader referral traffic in your GA account? Or maybe you’ve had Google Analytics for a while, but you’re not using it as much as you could be and want some easy-to-understand tips? Well, you’re in the right place! Think of this as Google Analytics 101: a high-level overview. In the offline world, it can be difficult to measure success at different stages of your sales funnel. Luckily, online we can access data that helps to paint a clear picture of how digital leads to interacting with your dealership.

In under 10 minutes, Trader Interactive’s Marketing Manager will cover:

  • What is Google Analytics and why it matters

  • How to set up your account

  • Common reports to analyze your traffic

  • How to identify referral traffic


Fill out this form to learn more about Google Analytics.